Keywords in your Name, Headline, Company Name, Job Title and Skills rank higher in the search results. Keywords in certain sections rank higher.Ī LinkedIn profile has many different sections, but LinkedIn’s Boolean Search Algorithm likes some of them better than others. Anything less than 100% completeness is not only hurting you from a search ranking perspective, it’s also less-than-impressive to anyone who happens to read your profile. LinkedIn will walk you through the process and let you know once your profile is 100% complete. This means including a profile picture, a professional headline, your last two jobs, etc. So what does this mean to you and me? Because this is the default for search results and the vast majority of people aren’t even aware that they can change it, it’s extra important to a) be a first degree connection to as many people as possible (i.e., grow that network!) and b) have a profile that’s 100% complete.

Everyone else (those outside your network), ranked in descending order by profile completeness.

Shared group members (outside of your network), ranked in descending order by profile completeness.3rd level connections ranked in descending order by profile completeness.2nd level connections ranked in descending order by profile completeness.1st level connections with the fewest in-common connections / shared groups, ranked in descending order by profile completeness.

1st level connections with profiles that are 100% complete (or close to it) and have the most in-common connections / shared groups, ranked in descending order.When people search LinkedIn, the results are, by default, sorted by “Relevance” – which is code for “LinkedIn’s Proprietary Search Algorithm.” (Hat tip to Andy Headworth of Sirona Consulting for summing it up so beautifully.) “Relevance” sorts by the following criteria: LinkedIn’s Search Algorithm likes connections and profile completeness. SEO benefits extend beyond LinkedIn.ħ Things You Need to Know About LinkedIn Search 1. Search Trends can show you the effectiveness of your search strategies. Using a variety of keywords that mean the same thing will help you be found. Keywords in the “Advice for Contacting So-And-So” section don’t rank at all. Using all fields/options available to you will give you an extra advantage.

Keywords in certain sections rank higher.

7 Things You Need to Know About LinkedIn Search.

Linkedin profile search